Often we don't think about what well-being truly means – until it's gone.
Puhdas+ is a Finnish brand based on honesty, clarity, and efficacy. We develop nutritional supplements and wellness products without unnecessary fillers – only essential ingredients that support the balance of body and mind. Simple composition, maximum effect.
Our products are backed by the domestic company New Organics Oy. The majority of our products are manufactured in Finland – our cosmetics in our own factory in Tuusula. The development work is carried out by pharmacists, chemists, nutritionists, and wellness professionals who carefully design each product, taking into account sensitivities, allergies, and special diets.
Promoting well-being while respecting the environment
Our operations are guided by uncompromising honesty and a philosophy of simplicity – we only manufacture products that align with our values and provide real benefits.
Our selection includes high-quality nutritional supplements, wellness drinks, cosmetics, beauty products, essential oils, and diffusers. We use as few additives as possible. All our nutritional supplements are gluten-free, lactose-free, and vegan – with the exception of collagen, bee product, and fish oil products.
Our uncompromising promises
What you see is what you get.
We prioritize your health. Our products contain only pure, effective, and thoroughly tested ingredients – free from toxins, complex chemicals, or common allergens. Everything is manufactured in Finland according to the strictest quality criteria and verified by a third party. The label always matches the contents.
Independence is our strength.
We are an independent, transparent and responsible operator. This gives us the freedom to make decisions that serve only your health – and no one else’s. Every product is developed by experts and carefully tested to ensure optimal efficacy and safety.
Small details, big impact
We believe that small things matter. That's why we only use first-class raw ingredients, avoid unnecessary additives, and perfect every formula. Every ingredient is carefully selected – from the packaging to the taste and concentrations – so that you genuinely benefit from the product.
We're on your side.
We know what it feels like to balance work, everyday life, and well-being. That's why we create products that fit into real life – not just idealised images. We use everything we develop ourselves. We don't offer anything we wouldn't trust ourselves. Well-being can seem complicated. We are here to make it simpler – supporting you on your journey towards feeling better.
